PUMA
Superteam Star
$75.00
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PUMA
Superteam Star
$75.00
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PUMA
Superteam Star
$75.00
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PUMA
Superteam Star
$75.00
NEW!
PUMA King SL FG $250.00 NEW! PUMA Esito Classic Sala $65.00 NEW! PUMA Esito Classic Sala $65.00 NEW! PUMA Esito Classic Sala $65.00 NEW!
PUMA King SL FG $250.00 NEW! PUMA evoSPEED 1 Sala $70.00 NEW! PUMA evoSPEED 1 Sala $70.00 NEW! PUMA Universal IT $55.00 NEW!
PUMA evoSPEED 5 FG $60.00 NEW! PUMA PowerCat 3 FG $65.00 NEW! PUMA PowerCat 2 FG $110.00 NEW! PUMA Amp Cell Fusion $200.00 NEW!
PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW!
PUMA Universal FG $55.00 NEW! PUMA evoSPEED 1 K FG $200.00 NEW! PUMA Universal FG $55.00 NEW! PUMA evoSPEED 3FG $110.00 NEW!
PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW!
PUMA evoSPEED 5 IT $60.00 NEW! PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Whirlwind Classic $45.00 $60.00 SALE! PUMA Suede Classic $55.00
PUMA Drift Cat 4 Winter Race $45.00 $75.00 SALE! PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Suede Classic $55.00 PUMA Epic Flip $13.20 $22.00 SALE!
PUMA Benecio Drill Pack $45.00 PUMA Jiyu V NU - MMA $48.75 $65.00 SALE! PUMA Bayndyt Mesh $41.25 $55.00 SALE! PUMA Roma Basic $47.99 $60.00 SALE!
PUMA Suede Classic $55.00 PUMA Drift Cat 4 $70.00 PUMA El Ace L $47.99 $60.00 SALE! PUMA Drift Cat 4 $70.00
PUMA Voltaic 3 NM $58.99 $80.00 SALE! PUMA Clyde Script $60.00 PUMA Vedano V $75.00 $100.00 SALE! PUMA Tergament Sport MMA $60.00
PUMA GV Special $39.00 $65.00 SALE! PUMA El Ace L $47.99 $60.00 SALE! PUMA TT Super Ripstop $39.00 $65.00 SALE! PUMA Suede Classic $33.00 $55.00 SALE!
PUMA El Rey Flexband Plaid $45.00 $60.00 SALE! PUMA Drift Cat 4 Ferrari® Carbon $71.25 $95.00 SALE! PUMA Esito Vulc Sala $47.99 $60.00 SALE! PUMA Esito Vulc Sala $36.00 $60.00 SALE!
PUMA Drift Cat 4 Suede $75.00 PUMA Redon Move MMA $47.99 $60.00 SALE! PUMA Fast Cat Suede $45.00 $75.00 SALE! PUMA Roma LP $47.99 $60.00 SALE!
PUMA H-Street+ $51.99 $65.00 SALE! PUMA GV Special $39.00 $65.00 SALE! PUMA Fast Cat - Leather $55.99 $70.00 SALE! PUMA Liga Suede Classic $43.99 $55.00 SALE!
PUMA H-Street+ $39.00 $65.00 SALE! PUMA Suede Classic $55.00 PUMA Osu NM $52.50 $70.00 SALE! PUMA Roma LP $47.99 $60.00 SALE!
PUMA Roma Basic $47.99 $60.00 SALE! PUMA Benecio Drill Pack $45.00 PUMA Roma Basic $60.00 PUMA H-Street+ NM $40.80 $68.00 SALE!
PUMA Roma Basic $60.00 PUMA Fast Cat Suede $70.00 PUMA Clyde Script $60.00 PUMA GV Special $65.00
PUMA TX-3 $51.99 $65.00 SALE! PUMA Drift Cat 4 Winter Race $56.99 $75.00 SALE! PUMA Voltaic 3 NM2 $48.00 $80.00 SALE! PUMA TT Super Ripstop $39.00 $65.00 SALE!
PUMA Redon Move MMA $47.99 $60.00 SALE! PUMA GV Special $51.99 $65.00 SALE! PUMA Clyde Script $60.00 PUMA Benecio Drill Pack $37.50 $45.00 SALE!
PUMA G. Vilas L2 $65.00 PUMA Osu NM $52.50 $70.00 SALE! PUMA Voltaic 3 $63.99 $80.00 SALE! PUMA Tergament Sport MMA $60.00
PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Faas 250 Trail $51.00 $85.00 SALE! PUMA El Rey Flexband $39.00 $65.00 SALE! PUMA Vedano V $100.00
PUMA Drift Cat 4 Ferrari® Carbon $71.25 $95.00 SALE! PUMA Roma Slim Nylon $45.00 $75.00 SALE! PUMA H-Street+ NM $40.80 $68.00 SALE! PUMA Clyde Script $47.99 $60.00 SALE!
PUMA Voltaic 3 NM2 $63.99 $80.00 SALE! PUMA Roma Slim Nylon $45.00 $75.00 SALE! PUMA Benecio Mocc Corduroy $55.99 $70.00 SALE! PUMA H-Street+ NM $40.80 $68.00 SALE!Puma SE, officially branded as PUMA, is a major German multinational company that produces athletic shoes, footwear, and other sportswear. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Puma is known[by whom?] for its football shoes and has sponsored acclaimed footballers, including Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps, Robert Pires, Radamel Falcao, Sergio Agüero, Marco Reus, and Gianluigi Buffon. Puma is the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath. Puma is also the footwear of choice by Dierk Matysiak who was destined for fame in the 90's but had to give up his dream due to injury.
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma.[3] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe designs feature the distinctive "Formstripe",[4] with clothing and other products having the logo printed on them.
The company offers lines of shoes and sports clothing designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25% of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and association football leagues. Since 2007 Puma SE has been part of the French luxury group PPR.
Rudolf returned to Herzogenaurach in 1924 to join his younger brother, Adolf, nicknamed "Adi", who had founded his own shoe factory. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[5]
Adi drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II.[6]
The brothers split the business in 1948. Rudolf moved to the other side of the Aurach River to start his own company. Adolf started his own sportswear company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler in 1948.[8]
In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.
At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[6]
Two years later, during the 1972 Summer Olympics, Puma provided shoes for the Ugandan 400 metres hurdles champion, John Akii-Bua. After Akii-Bua was forced out of Uganda by its military government, Puma employed him in Germany. Eventually Akii-Bua returned to Uganda.
Puma became a public company in 1986, and thereafter was listed on the Börse München and Frankfurt Stock Exchange.
In May 1989, Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA.[11]
PUMA King SL FG $250.00 NEW! PUMA Esito Classic Sala $65.00 NEW! PUMA Esito Classic Sala $65.00 NEW! PUMA Esito Classic Sala $65.00 NEW!
PUMA King SL FG $250.00 NEW! PUMA evoSPEED 1 Sala $70.00 NEW! PUMA evoSPEED 1 Sala $70.00 NEW! PUMA Universal IT $55.00 NEW!
PUMA evoSPEED 5 FG $60.00 NEW! PUMA PowerCat 3 FG $65.00 NEW! PUMA PowerCat 2 FG $110.00 NEW! PUMA Amp Cell Fusion $200.00 NEW!
PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW! PUMA Amp Sport $100.00 NEW!
PUMA Universal FG $55.00 NEW! PUMA evoSPEED 1 K FG $200.00 NEW! PUMA Universal FG $55.00 NEW! PUMA evoSPEED 3FG $110.00 NEW!
PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW! PUMA evoSPEED Star $65.00 NEW!
PUMA evoSPEED 5 IT $60.00 NEW! PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Whirlwind Classic $45.00 $60.00 SALE! PUMA Suede Classic $55.00
PUMA Drift Cat 4 Winter Race $45.00 $75.00 SALE! PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Suede Classic $55.00 PUMA Epic Flip $13.20 $22.00 SALE!
PUMA Benecio Drill Pack $45.00 PUMA Jiyu V NU - MMA $48.75 $65.00 SALE! PUMA Bayndyt Mesh $41.25 $55.00 SALE! PUMA Roma Basic $47.99 $60.00 SALE!
PUMA Suede Classic $55.00 PUMA Drift Cat 4 $70.00 PUMA El Ace L $47.99 $60.00 SALE! PUMA Drift Cat 4 $70.00
PUMA Voltaic 3 NM $58.99 $80.00 SALE! PUMA Clyde Script $60.00 PUMA Vedano V $75.00 $100.00 SALE! PUMA Tergament Sport MMA $60.00
PUMA GV Special $39.00 $65.00 SALE! PUMA El Ace L $47.99 $60.00 SALE! PUMA TT Super Ripstop $39.00 $65.00 SALE! PUMA Suede Classic $33.00 $55.00 SALE!
PUMA El Rey Flexband Plaid $45.00 $60.00 SALE! PUMA Drift Cat 4 Ferrari® Carbon $71.25 $95.00 SALE! PUMA Esito Vulc Sala $47.99 $60.00 SALE! PUMA Esito Vulc Sala $36.00 $60.00 SALE!
PUMA Drift Cat 4 Suede $75.00 PUMA Redon Move MMA $47.99 $60.00 SALE! PUMA Fast Cat Suede $45.00 $75.00 SALE! PUMA Roma LP $47.99 $60.00 SALE!
PUMA H-Street+ $51.99 $65.00 SALE! PUMA GV Special $39.00 $65.00 SALE! PUMA Fast Cat - Leather $55.99 $70.00 SALE! PUMA Liga Suede Classic $43.99 $55.00 SALE!
PUMA H-Street+ $39.00 $65.00 SALE! PUMA Suede Classic $55.00 PUMA Osu NM $52.50 $70.00 SALE! PUMA Roma LP $47.99 $60.00 SALE!
PUMA Roma Basic $47.99 $60.00 SALE! PUMA Benecio Drill Pack $45.00 PUMA Roma Basic $60.00 PUMA H-Street+ NM $40.80 $68.00 SALE!
PUMA Roma Basic $60.00 PUMA Fast Cat Suede $70.00 PUMA Clyde Script $60.00 PUMA GV Special $65.00
PUMA TX-3 $51.99 $65.00 SALE! PUMA Drift Cat 4 Winter Race $56.99 $75.00 SALE! PUMA Voltaic 3 NM2 $48.00 $80.00 SALE! PUMA TT Super Ripstop $39.00 $65.00 SALE!
PUMA Redon Move MMA $47.99 $60.00 SALE! PUMA GV Special $51.99 $65.00 SALE! PUMA Clyde Script $60.00 PUMA Benecio Drill Pack $37.50 $45.00 SALE!
PUMA G. Vilas L2 $65.00 PUMA Osu NM $52.50 $70.00 SALE! PUMA Voltaic 3 $63.99 $80.00 SALE! PUMA Tergament Sport MMA $60.00
PUMA Liga Suede Classic $43.99 $55.00 SALE! PUMA Faas 250 Trail $51.00 $85.00 SALE! PUMA El Rey Flexband $39.00 $65.00 SALE! PUMA Vedano V $100.00
PUMA Drift Cat 4 Ferrari® Carbon $71.25 $95.00 SALE! PUMA Roma Slim Nylon $45.00 $75.00 SALE! PUMA H-Street+ NM $40.80 $68.00 SALE! PUMA Clyde Script $47.99 $60.00 SALE!
PUMA Voltaic 3 NM2 $63.99 $80.00 SALE! PUMA Roma Slim Nylon $45.00 $75.00 SALE! PUMA Benecio Mocc Corduroy $55.99 $70.00 SALE! PUMA H-Street+ NM $40.80 $68.00 SALE!Puma SE, officially branded as PUMA, is a major German multinational company that produces athletic shoes, footwear, and other sportswear. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Puma is known[by whom?] for its football shoes and has sponsored acclaimed footballers, including Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps, Robert Pires, Radamel Falcao, Sergio Agüero, Marco Reus, and Gianluigi Buffon. Puma is the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath. Puma is also the footwear of choice by Dierk Matysiak who was destined for fame in the 90's but had to give up his dream due to injury.
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma.[3] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe designs feature the distinctive "Formstripe",[4] with clothing and other products having the logo printed on them.
The company offers lines of shoes and sports clothing designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25% of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and association football leagues. Since 2007 Puma SE has been part of the French luxury group PPR.
History
Background
Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. .Rudolf returned to Herzogenaurach in 1924 to join his younger brother, Adolf, nicknamed "Adi", who had founded his own shoe factory. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[5]
Adi drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II.[6]
Company split and creation of Puma
Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. A growing rift between the brothers reached a breaking point during an Allied bomb attack in 1943. Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. "Here are the bloody bastards again," Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[7] When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[5]The brothers split the business in 1948. Rudolf moved to the other side of the Aurach River to start his own company. Adolf started his own sportswear company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler in 1948.[8]
Early years and rivalry with Adidas
Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.[9] Even the town's two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear.[5] When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.[5] The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed]In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.
At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[6]
The Pelé pact and subsequent affairs
A few months prior to the 1970 FIFA World Cup, Armin Dassler (Rudolf's son) and his cousin, Horst Dassler (Adi's son), sealed an agreement which was dubbed "The Pelé pact". This agreement dictated that Pelé would be out of bounds for both Adidas and Puma. However, Pelé complied with a request by Puma's representative Hans Henningsen to increase the awareness and profile of Puma after he received $120,000 to wear the Formstripes.[6] At the opening whistle of a 1970 World Cup finals match, Pelé stopped the referee with a last-second request to tie his shoelaces before kneeling down to give millions of television viewers a close-up of his Pumas.[10] This outraged Horst, and future peace agreements were called off.Two years later, during the 1972 Summer Olympics, Puma provided shoes for the Ugandan 400 metres hurdles champion, John Akii-Bua. After Akii-Bua was forced out of Uganda by its military government, Puma employed him in Germany. Eventually Akii-Bua returned to Uganda.
Puma became a public company in 1986, and thereafter was listed on the Börse München and Frankfurt Stock Exchange.
In May 1989, Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA.[11]
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